Starbucks Names Brian Niccol as New CEO

Former Chipotle Leader to Take Helm

Starbucks announced today that Brian Niccol, the former CEO of Chipotle Mexican Grill, has been named the company's new chairman and chief executive officer. Niccol will succeed Howard Schultz, who will continue as executive chairman.

Niccol's Background

Niccol has a proven track record of success in the restaurant industry. Prior to joining Chipotle in 2018, he served as CEO of Taco Bell for four years, where he oversaw significant growth and innovation. Under his leadership, Chipotle experienced a turnaround after struggling for several years, with the company's stock price tripling during his tenure.